Gifted

2024

Branding project for a clothing brand with the goal to educate people about neurodiversity.

The idea was to create a fun modular design, showing that everybody sees the world differently and that there is not one perspective and interpretation of it.

To achieve that, I split the words in the quotes provided by the founders of the brand and reassembled them thanks to curved lines to express the different ways of perception.

Logo and logomark grid and construction

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Color Palette

Typography